The Apple Brick

5 10 2008

9to5 Mac has gone on record as saying that the rumored Apple Brick isn’t a product, but a manufacturing process that can make high quality aluminum shells. The “brick” part comes in because the supposed technique carves these MacBook casings with lasers and high pressure water jets out of bricks of aluminum, making for a seamless and screwless design. Whether or not it’s true is still left to be seen, but one benefit would mean that there would be no need to bend metal (which creates weak spots). Again, no idea if this is legit, but 9 to 5 Mac has a fairly decent track record, which they conveniently point out at the end of their post.

Seth Weintraub of 9to5Mac, a blogger with good sources within the Macintosh community, is reporting that Apple has invented a new manufacturing process for MacBooks.

“It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade. The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum. (Yes, this sounded a bit crazy to us as well. But our source is adamant so bear with us. He says Apple has built a manufacturing process that would make Henry Ford proud.


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